The aims are the specific activities/initiatives we are engaged in to fullfill our mission.

An aim is often called a goal or an objective. It is what you produce or accomplish. **It is tangible and something that can be measured**. If you can’t measure it, you can’t accomplish it.

A well-defined aim has the following properties: - It is a named product or service - It is differentiated from other aims - It is described in terms your client/customer understands

Aims change frequently as you reach milestones and complete the work you set out to do. Aims should be realistic and based on reasonable expectations. An aim must be something you can point to with pride when you accomplish it. You must be able to see it.

Your Vision is the dream that keeps you going when things are bleak and accomplishing your aim provides the daily satisfaction.