Examples of Vision and Mission Statements

**OXFAM** VISION: A just world without poverty. MISSION: To create lasting solutions to poverty, hunger, and social injustice.

**LINKEDIN** VISION: To create economic opportunity for every member of the global workforce. MISSION: To connect the world’s professionals to make them more productive and successful.

**AMAZON**

VISION: To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.

MISSION: We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience.

**GOOGLE**

VISION: To provide access to the world’s information in one click. MISSION: To organize the world’s information and make it universally accessible and useful.

VISION: To provide access to the world’s information in one click. MISSION: To organize the world’s information and make it universally accessible and useful.

**IKEA**

MISSION: Offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.

VISION: To create a better everyday life for the many people.

**FC BARCELONA FOUNDATION** VISION: To be the world's preeminent sports foundation contributing to the social well-being of children and youth. MISSION: To provide support to the most vulnerable children and youth - through sports and values-based education - with the goal of contributing to a more egalitarian and inclusive society. VALUES: Humility, Effort, Ambition, Respect and Teamwork.

**TED** VISION: We believe passionately in the power of ideas to change attitudes, lives and, ultimately, the world. MISSION: Spread ideas.

**FC BARCELONA** MISSION: 'To be the most admired, loved and global sporting institution'