A Vision Statement is a short phrase describing the future you are ultimately working towards (i.e. your final destination or desired end state).

So it can be an outcome: A world without hunger.

Or an outcome you are working towards: Realizing the eradication of hunger in the world.

Let's check the vision statement against some criteria and see how clear and compelling you find it:

**1 What is the value or dream?** - What has happened? What has been achieved? - For whom? - When?

**2 Is it easy to understand?** - Simple words - Concrete words

**3 Is it short and to the point?** - Keep it shorter than 20 words - Avoid long words - Avoid buzzwords and jargon

The first one "A world without hunger" seems more attractive - shorter and clearer. It's pretty clear to everyone that a world without hunger will be a destination and we're on a journey towards that.

Let's check a few more examples using the 3 criteria.

EXAMPLES (from Hubspot )

**Alzheimer's Association**: A world without Alzheimer's disease.

Comment: For whom and what. This is very easy to understand, short and the point.

**Teach for America**: One day, all children in this nation will have the opportunity to attain an excellent education.

Comment: For whom, what and when. This statement has slightly more difficult words and is less concrete: "the opportunity to attain" vs "can get/will be able to get". The statement is well within the limit for words, doesn't have long words or jargon.

**Creative Commons**: Realizing the full potential of the internet -- universal access to research and education, full participation in culture -- to drive a new era of development, growth, and productivity.

Comment: What and for whom (implied for everyone). The words are more college level and less concrete. It's more than 20 words long and uses some buzzwords/jargon "drive a new era".

**Australia Department of Health**: Better health and wellbeing for all Australians, now and for future generations.

Comment: What, For whom and when. Clear, short and to the point. IIn the statement the aspiration is better, so it implies improving.

**Write your sentence**:

*What is the future you would like to see?*

What has happened? What has been achieved? For whom? When?

A world ...